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Privacy Policy

1. Policy

1.1 This is the Privacy Policy (“Policy”) of EduGrove Mandarin Enrichment Centre Pte Ltd, a company registered in Singapore (“EduGrove”), and its Affiliates (each an “Affiliate”). The terms “we”, “us” and “our” in this Policy refer to EduGrove Mandarin Enrichment Centre Pte Ltd, and/or each of the Affiliates. For the purpose of this Policy, “Affiliate” means any legal entity that directly or indirectly controls, is controlled by, or is under common control with EduGrove.

1.2 Application. EduGrove and each Affiliate have different channels of collecting personal data, but each is committed to complying with this Policy in its collection, use and disclosure of personal data, to ensure that there is accountability and uniformity in the way we protect your personal data. Although this Policy is in common use by EduGrove and the Affiliates, each is responsible to you to the extent of its own collection, use and disclosure of your personal data, and its own actions.

1.3 Compliance with this Policy. This Policy applies to all personal data you provide to us, or that we may collect about you. Please do not provide any personal data to us if you do not accept this Policy.

We may also require you to accept this Policy when you contact, interact, transact or deal with us, or when you access and use our websites, applications or services. If you notify us that you do not accept this Policy, we may not be able to establish a relationship with you or be able to service your requests.

1.4 Concerns and Contacting Us. If you have any feedback or issues in relation to your personal data, or about this Policy, or wish to make a complaint to us, you may contact our Data Protection Officer at DPO@edugrove.com.sg.

1.5 Amendment to this Policy. We may amend this Policy from time to time, to comply with applicable laws or as we update our data usage and handling processes. The updated Policy will supersede earlier versions and will apply to personal data provided to us previously. The amended Policy will take effect when made available at https://www.edugrove.com.sg/ , and the respective Affiliate’s website(s) and/or application(s) or when notified to you in writing.

2. Personal Data

2.1 Personal data means data, whether true or not, about an individual who can be identified: (a) from that data; or (b) from that data and other information to which we have or are likely to have access.

2.2 What personal data we collect. The personal data we collect depends on the purposes for which we require the personal data and what you have chosen to provide. This may include your name, address, contact information (e.g., telephone number and email address), identification number, photograph, video image and any other information that may identify you or is personal to you.

2.3 How we collect personal data. We collect personal data relevant to our relationship with you. We may collect your personal data directly or indirectly through various channels, including when:

  • you use our services or enter into transactions with us (or express interest in doing so);

  • you apply to be a member of any of our loyalty programs, respond to our promotions, or subscribe to our mailing lists;

  • you visit our websites, download or use our mobile applications;

  • you register an account with us through our websites or applications;

  • you transact with us, contact us or request that we contact you through various communication channels, for example, through social media platforms, messenger platforms, face-to-face meetings, telephone calls, emails, fax and letters;

  • your images are captured via photographs or videos taken by us or our representatives when you are within our premises or attend events organised by us;

  • you participate in events and programs, competitions, contests or games organised by us;

  • we seek information about you and receive your personal data in connection with your relationship with us, for example, if you are a customer, investor or shareholder; or

  • you submit your personal data to us for any other reason.

Depending on your relationship with us, we may also collect your personal data from third parties, including:

  • from our business partners whom you consented to their sharing of your personal data to us;

  • from your family members or friends who provide your personal data to us on your behalf; and

  • from public agencies or other public sources.

2.4 Cookies and related technologies. Our website and applications may use certain technologies that automatically collect data (including personal data). These technologies include cookies, web beacons and web analytics. Cookies are placed on your device when you first access any of our websites. If you do not wish to have your data collected through such technologies, you may disable them on your devices (where possible), or you may refrain from using our websites and applications.

2.5 Voluntary provision of personal data. Your provision of personal data to us is voluntary and you have the right to withdraw your consent for us to use your personal data at any time by contacting and submitting a request to us per clause 7.3 below. Your withdrawal will take effect within a reasonable time after your request is processed. However, if you choose not to provide us with the personal data we require, it may not be possible for us to fulfil the purposes for which we require the personal data, including providing products and services which you need from us.

2.6 Providing personal data belonging to others. In certain circumstances, you may also provide the personal data of persons other than yourself (including your family members). If you do so, you are responsible for informing him / her of the purposes for which we require his/her personal data and warrant that you are validly acting on behalf of him / her to consent to our collection, use and disclosure of his / her personal data.

2.7 Accuracy and Completeness of personal data. You must ensure that all personal data that you provide is true, accurate and complete and promptly inform us of any changes to the personal data.

2.8 Minor. If you are a child, minor or not of legal age, please inform and seek the consent of your parent or guardian, before you provide your personal data to us. If you are a parent or guardian and you have reason to believe your child or ward has provided us with their personal data without your consent, please contact us to request for erasure of their personal data.

3. Purposes

3.1 Broadly, we collect, use and disclose your personal data where:

  • you have given us consent;

  • necessary to comply with our legal or regulatory obligations;

  • necessary for our legitimate business interests, provided that we have determined that this outweighs any adverse effect on you;

  • necessary to perform a contract or transaction you have entered into with us, or provide a service that you have requested or require from us; and/or

  • otherwise mandated or permitted under applicable laws.

3.2 General purposes. Generally, we collect, use and disclose your personal data for purposes connected or relevant to our business, including:

  • processing your transactions with us, or to provide products and services to you;

  • managing your relationship with us;

  • facilitating your use of our platforms and services;

  • assisting you with your requests, enquiries and feedback;

  • administrative purposes, e.g., accounting, risk management and record keeping, business research, data, planning and statistical analysis, and staff training;

  • security and safety purposes, e.g., protecting our platforms from unauthorised access or usage and to monitor for security threats, and your image may be captured by security cameras;

  • carrying out research, data and statistical analysis;

  • compliance with laws and regulations, internal policies and procedures, e.g., audit, accounting, risk management and record keeping;

  • enforcing legal obligations owed to us, or responding to complaints, litigation or investigations concerning us;

  • managing and engaging third parties or data processors that provide services to us, e.g., IT services, data analytics, marketing, and other professional services;

  • such purposes that may be informed to you when your personal data is collected;

  • carrying out our legitimate business interests (listed below); and/or

  • any other reasonable purposes related to the aforesaid.

3.3 Marketing purposes. Where you give us consent, we collect, use and disclose your personal data for purposes of:

  • Managing and/or administering your request to receive news (including events and product launches), promotions and marketing information from us (and/or our affiliates or related entities) and on our group products;

  • Analysing and/or profiling your purchases, transactions and/or likes or dislikes so as to be better able to send you relevant or targeted news (including events and product launches), promotion and marketing information from us (and/or our affiliates or related entities) and on our group products; and/or

  • Sending you news (including events and product launches) and promotions from us (and/or our affiliates or related entities) as well as marketing information from us (and/or our affiliates or related entities) and on our group products.

3.4 Legitimate business interests. Our legitimate business interests include:

  • managing our business and relationship with you, and providing services to our users and customers;

  • protecting our rights and interests and those of our users and customers;

  • preventing and investigating possible misuse of our websites, applications and services;

  • understanding and responding to inquiries and feedback;

  • understanding how our users use our websites, applications and services;

  • identifying what our users want and improving our websites, applications, services and offerings;

  • enforcing obligations owed to us, or protecting ourselves from legal liability; and

  • sharing data in connection with acquisitions and transfers of our business.

3.5 Purposes of cookies and related technologies. We may use cookies for purposes, including:

  • enabling certain website functionalities,

  • personalising and customising your experience on our websites,

  • tracking and analysing your usage and browsing patterns on our websites. This analysis and information is used by us to improve your experience on our website. If you are only browsing our websites, we do not capture data that allows us to identify you individually.

  • marketing and advertising purposes.

We may work with social media, advertising and analytics platforms to place third-party cookies on our websites. These platforms use cookies to help us analyse website usage, collect information about your activities on our websites; and may be used by us to market and advertise our services to you on third-party websites. We may share such analytics information with our partners to improve your experience on our websites. We may also facilitate the use of targeted online advertising on other platforms, such as social media platforms and search engines that you may be a user of.

We may also embed or link to media content (including videos) hosted by social media and video content hosting platforms. When such external content is loaded on our website, third-party cookies may be created to track visitors for analytics and marketing purposes.

3.6 Use permitted under applicable laws. We may also collect, use, disclose and process your personal data for other purposes, without your knowledge or consent, where this is required or permitted by law.

3.7 Contacting you. When using your personal data to contact you for the above purposes, we may contact you via mail, e-mail, text message, telephone, pop-up notifications (when you are using our applications), or any other means.

We will not contact you for marketing purposes unless with your consent, or we are exempted by applicable law from having to obtain consent. When contacting you for marketing purposes, we will not contact you through your telephone number, unless you have specifically consented to such a mode of communication. If you do not wish to receive any communication or information from us, or wish to restrict the manner by which we may contact or send you information, you may contact us to do so, or update the marketing communication preference setting in your account with us via the applicable websites and/or applications.

4. Disclosure of Personal Data

4.1 Other Disclosures. We may disclose or share your personal data in connection with the purposes described in paragraphs 3.2, 3.3 and 3.4 above, including to the following parties:

  • third parties who are appointed to provide services to us, e.g. IT vendors, marketing companies and event organisers;

  • third parties that we conduct joint marketing and cross promotions with; and/or

  • regulatory authorities and public agencies.

When disclosing personal data to third parties, we will (where appropriate and required by applicable law) enter into contracts with these third parties to protect your personal data in a manner that is consistent with applicable laws and/or ensure that they only process your personal data in accordance with our instructions.

5. Cross Jurisdiction Transfers of Personal Data

5.1 Safeguards. We may transfer your personal data out of Singapore for the purposes set out in paragraph 3 above. When transferring personal data outside Singapore, we will require recipients of the personal data to protect personal data at a standard comparable to that under the laws of Singapore, unless otherwise required or permitted under applicable laws. For example, we may enter into legally enforceable agreements with the recipients to ensure that they protect your personal data. You may obtain details of these safeguards by contacting us.

6. Protection of Personal Data

6.1 Period of retention. We keep your personal data only for so long as we need the data to fulfil the purposes we collected it for, and to satisfy our business and legal purposes, including audit, accounting or reporting requirements. How long we keep your personal data depends on the nature of the data, e.g., we keep personal data for at least the duration of the limitation period for bringing claims if the personal data may be required to commence or defend legal proceedings. Certain information may also be retained for longer, e.g., where we are required to do so by law.

6.2 Anonymised data. In some circumstances we may anonymise your personal data so that it no longer constitutes personal data, in which case we are entitled to retain and use such anonymised data without restriction, including for data analytics.

6.3 Unauthorised access and vulnerabilities. While we take reasonable precautions to safeguard your personal data in our possession or under our control, we cannot be held responsible for unauthorised or unintended access that is beyond our reasonable control, including hacking or cybercrimes. We also do not guarantee that our websites and applications are invulnerable to security breaches, or that your use of our websites and applications is safe and protected from viruses, worms, Trojan horses, and other vulnerabilities.

7. Your Rights

7.1 You enjoy certain rights at law in relation to your personal data that we hold or control. These rights include:

  • Withdrawal of consent: you may withdraw consent for our use of your personal data.

  • Correction: you may request that any incomplete or inaccurate data that we hold or control be corrected.

  • Access: upon your request, we will provide you with access to the personal data in our possession or under our control, and information about the ways in which such personal data has been or may have been used or disclosed by us within a year before the date of your request.

7.2 Exercising your rights. If you are a customer of EduGrove and/or any of its Affiliates, you may access or correct your personal data by accessing your account on our website(s) and/or application(s), or contact us via the relevant Affiliate’s hotline. If you are not our customer but would like to request for access or correction of your personal data, please use the Request Form which can be obtained here. Where permitted by law, we may charge you a fee to process your request. We may also be permitted under applicable laws to refuse a request. Please note that if you withdraw your consent to any or all purposes and depending on the nature of your request, we may not be in a position to continue to provide our products or services to you.

7.3 Response timeline. We will respond to your request within the timelines as stated below. Should we not be able to respond to your request within the timelines below after receiving your request, we will inform you in writing within the respective timeline stated below of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are prohibited or not required to do so under the PDPA).

Right Timeline
Withdrawal of consent Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we seek to process your request within 10 business days of receiving it.
Correction Upon receipt of your written request to correct your personal data, we will seek to respond as soon as practicable (as the case may be). Should we not be able to respond within 30 days, we will inform you in writing of the time by which we will be able to respond to your request.
Access Upon receipt of your written request to access your personal data, we will seek to respond as soon as reasonably possible. Should we not be able to respond within 30 days, we will inform you in writing of the time by which we will be able to respond to your request.

7.4 Limitations. Notwithstanding this clause 7, we may be permitted under applicable laws to refuse your request to exercise your rights.

Last updated: 16 October 2026

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Small Group Sizes and Spacious Classrooms

We aim for big successes but keep our class sizes small. With a maximum of 12 students per group, teachers are able to pay close attention to the needs and development of every student in their care. Each classroom has a dedicated area for drama and games, as well as desk-bound activities. Teaching takes place in spacious, light-filled studios, equipped with state-of-the-art learning tools, enabling students of all ages and levels to play, discover, and thrive in a truly conducive learning environment.

Voted 7 years in a row as the best Chinese enrichment centre in Singapore!

EduGrove has helped thousands of students not only achieve success in their Chinese grades but also fall in love with the language through our simple yet revolutionary approach. Voted by parents annually as the best Chinese enrichment centre in Singapore and having won the Industry Star Promising SME 500 Award, EduGrove is one of the leading providers for Chinese enrichment lessons.

One-stop solution for every age and needs!

As the only Chinese enrichment centre that offers specialised classes for students from playgroup to secondary, EduGrove’s team of specialist curriculum writers and teachers are experts in helping every student from each age group achieve their full potential in the Chinese language. 

If your child requires something a little different from the norm, be it to focus on composition writing or one-to-one tutoring, we are able to tailor a specific plan to suit their needs.

Strong Teacher-Parent Communication

Through updates and feedback after each class, teachers work hand-in-hand with parents to ensure their child’s positive progress. We track the progress of each student, cultivating their strengths and identifying areas for improvement. Regular evaluation allows teachers to adjust the goals for each student according to their learning style.

Learn Chinese while developing 21st century skills!

Not only do we help students ace their Chinese examinations, we also develop their 21st century competencies like creativity, critical thinking, and presentation skills that are crucial for them to thrive in their future tertiary education and adult professional lives.

Our Teachers – They’re The Best!

EduGrove’s way of conducting Chinese lessons requires a very special breed of Chinese teacher. They are dedicated educators focused on meeting the needs of every class as a whole and every individual student in their care. Essentially they take on the role of form teachers. Working closely with parents, EduGrove teachers are concerned as much with the holistic development of their students as they are with nurturing and improving their Chinese studies.

Our teachers are also able to communicate with English-speaking parents and work closely with them to improve their child’s Chinese language abilities.

After passing through a rigorous selection process, these already experienced teachers are put through months of training to teach in the EduGrove way, ensuring your child’s educational journey with us will be nothing short of outstanding.

Proven track record to ace your PSLE and O-Levels!

EduGrove has assembled a team of industry experts to specially design a set of curriculum that combines  with our award-winning methodology to ensure students excel in their national exams. 

Covering all commonly     tested keywords, oral, comprehension, composition and listening comprehension, EduGrove students are confident and well-prepared when it comes to taking on their PSLE and O-Levels!

Effective EduGrove methodology that gets results

We use drama, word games, and creative activities interactively not only to excite, motivate, and inspire, but more importantly to coax the students to vocalise and apply the keywords and phrases taught. These dynamic learning tools also help students remember more effectively.

Learning at EduGrove by Changemakers (创学苑) is Fun, Engaging, and Effective – at every level!

Learning a language doesn’t have to be a chore. Research has shown that children learn best through play and that’s why our classes are designed to get away from the traditional rote-learning way of learning Chinese. Our curriculum is designed to ignite every student’s desire to learn, which means every activity is designed to be FUN!

Instead of focusing on the tedious memorisation of keywords, we use drama and word games in all classes from Preschool through to Primary and Secondary to help students remember lesson content in a more FUN, ENGAGING, and EFFECTIVE way!